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By Stephan Sonnenburg, Laura Baker

Sweeping transformation of manufacturers has resulted in a warranted have to overcome house for model performances. Branded areas emplace brokers like shoppers or different stakeholders to have an event that's in multisensual organization with a model. In a quick altering international, branded areas have gotten lighthouses for manufacturers, for his or her photo and for his or her dating to brokers. also, the editors and individuals usually use a story-like framework to discover how branded areas are approached in addition to to what measure they have enough money luck. administration, branding, advertising, sociology, psychology, and philosophy are a number of the disciplines that care for branded areas. to handle the complexity and the multidisciplinary problem of branded areas, this subject is approached through diversified different types: areas and probabilities, proof and figures, senses and sensualities, tales and occasions in addition to reviews and consequences.

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The iconic landmark was classified as a UNESCO World Heritage Site in 1996. KölnTourismus integrated the cathedral into its logo by means of the transparent simplification of its two characteristic spires. The resulting umbrella brand links the destination Cologne to its most famous landmark while still allowing space for other content (Figure 10). 56 Figure 10: Jan Specht Umbrella Brand of KölnTourismus on a Panorama Picture of the City of Cologne, Germany. (KölnTourismus GmbH 2011) Yet, despite many examples of architectural destination symbols used in tourism marketing and branding, such physical structures are very different from virtual symbols used for other consumer products.

Beautiful and distinctive landscapes are rather ‘God-given’ opportunities, while it is in the hands of residents and visitors alike to treat them with care and responsibility. Figure 1: Great Sphinx of Giza (Front) and Great Pyramid of Giza (Back). (Author 2007) 46 Figure 2: Jan Specht Children at the Beach of French Island La Reuníon: Appealing, but Not Easy to Associate with a Specific Destination. (Author 1998) The human influence in transforming or creating new landscapes is (fortunately) limited.

An architectural symbol or icon might not have the same importance or meaning for a recreational tourist seeking a beach holiday, as it has for a cultural tourist or an urban tourist. Still, even sea and sun destinations might seek ‘the architectural stroke of genius’ in the form of an architectural icon that will make them easily recognizable. An example is the Spanish resort island of Tenerife, where Santiago Calatrava designed the Auditorio de Tenerife ‘Adán Martín’, an iconic concert hall with a distinctive and emblematic roof structure.

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