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By Andrew Hassam; Makarand Paranjape

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Outside the festival schedule, the Cinema Paris is now a regular venue for a small number of Indian films throughout the year. Indian films are also being shown at a select number of Hoyts cinemas in the major cities, making the involvement of the Hoyts chain crucial to mainstreaming Indian films in Australia. According to Mark Chamberlain, national film programmer for Hoyts Cinemas and the man responsible for making Bollywood films accessible to Australians: Bollywood is a trend that’s taking over the whole world and Australia is no exception.

We are too happily saturated with American products. Our cinema culture is American. I think it would be difficult. Perhaps if they use less imitation of Hollywood and more reliance on cultural differences and reality, they might find an audience that appreciates difference. Less Americanisation in our youth. I work for a cinema and most of our customers are teens or young people. These people are very Americanised so much so that watching foreign films would hardly occur to them. a story everyone can relate to, for instance a story envolving [sic] Indian cultural which is common to Australia.

Based on what the Moulin rouge based its play on, full of dancing I’ve a vague idea that Indian cinema is often referred to as ‘bollywood’ and that it takes a lot of conventions from western film. , the hero, the mafia boss, the mother, I think I remember some of this from comments in the movie ‘The Guru’. , like music clips. Some respondents, however, displayed a more definite conception of the rudiments of popular Indian cinema in their expectations, as indicated by this example: I expect to see a movie with Indian characters who struggle between class within a romance.

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